MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02938nam a22004695i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
978-1-137-56071-1 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191025114840.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171025s2018 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137560711 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1057/978-1-137-56071-1 |
| Source of number or code |
doi |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
МУБИС |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB2300-2799.3 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JNM |
| Source |
bicssc |
|
|---|
| Subject category code |
EDU015000 |
| Source |
bisacsh |
|
|---|
| Subject category code |
JNM |
| Source |
thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
378 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowrie, Anthony. |
| Relator term |
author. |
| Relationship |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding Branding in Higher Education |
| Medium |
[electronic resource] : |
| Remainder of title |
Marketing Identities / |
| Statement of responsibility, etc. |
by Anthony Lowrie. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan US : |
| -- |
Imprint: Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVII, 188 p. 4 illus., 2 illus. in color. |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing and Communication in Higher Education |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introduction.- Chapter 2: The desire for relevance -- Chapter 3: The conceptualization of relevance -- Chapter 4: What’s in a brand name? -- Chapter 5: The shattered brand fantasy -- Chapter 6: The death rattle of the liberal arts -- Chapter 7: A long day’s journey into liberal arts pedagogy -- Chapter 8: Concluding remarks. . |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college. . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher. |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Higher Education. |
| Authority record control number or standard number |
http://scigraph.springernature.com/things/product-market-codes/O36000 |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| Authority record control number or standard number |
http://scigraph.springernature.com/things/product-market-codes/513000 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781137560704 |
|
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781349935611 |
|
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781349935628 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing and Communication in Higher Education |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1057/978-1-137-56071-1 |
| Link text |
Electronic version-Цахим хувилбар |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Цахим хувилбартай гадаад ном |