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999 _c101759
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001 978-3-030-25300-4
003 DE-He213
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007 cr nn 008mamaa
008 191102s2019 gw | s |||| 0|eng d
020 _a9783030253004
024 7 _a10.1007/978-3-030-25300-4
_2doi
040 _cМУБИС
050 4 _aLB1-3640
072 7 _aVSK
_2bicssc
072 7 _aEDU000000
_2bisacsh
072 7 _aVSK
_2thema
082 0 4 _a370
_223
100 1 _aHarwood, Valerie.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 4 _aThe Promotion of Education
_h[electronic resource] :
_bA Critical Cultural Social Marketing Approach /
_cby Valerie Harwood, Nyssa Murray.
250 _a1st ed. 2019.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Macmillan,
_c2019.
300 _aXVII, 310 p. 14 illus., 13 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.
520 _aThis book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
650 0 _aEducation.
650 0 _aEducational sociology.
650 0 _aHigher education.
650 0 _aEducational sociology .
650 0 _aEducation and sociology.
650 0 _aMotivation research (Marketing).
650 1 4 _aPopular Science in Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/Q28000
650 2 4 _aSociology of Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/O29000
650 2 4 _aHigher Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/O36000
650 2 4 _aSociology of Education.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X22070
650 2 4 _aConsumer Behavior.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513060
700 1 _aMurray, Nyssa.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030252991
776 0 8 _iPrinted edition:
_z9783030253011
776 0 8 _iPrinted edition:
_z9783030253028
856 4 0 _uhttps://doi.org/10.1007/978-3-030-25300-4
942 _2ddc
_cEBOOK