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024 7 _a10.1007/978-3-030-67441-0
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082 0 4 _a378
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245 1 4 _aThe Marketisation of Higher Education
_h[electronic resource] :
_bConcepts, Cases, and Criticisms /
_cedited by John D. Branch, Bryan Christiansen.
250 _a1st ed. 2021.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Macmillan,
_c2021.
300 _aXIV, 466 p. 24 illus., 21 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
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490 1 _aMarketing and Communication in Higher Education
505 0 _a1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.
520 _aThis edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
650 0 _aEducation, Higher.
650 0 _aEducation and state.
650 0 _aEducation—Economic aspects.
_91879
650 0 _aSchool management and organization.
650 0 _aSchool administration.
650 1 4 _aHigher Education.
_91423
650 2 4 _aEducational Policy and Politics.
650 2 4 _aEducation Economics.
_91880
650 2 4 _aOrganization and Leadership.
700 1 _aBranch, John D.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_92251
700 1 _aChristiansen, Bryan.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_92252
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030674403
776 0 8 _iPrinted edition:
_z9783030674427
776 0 8 _iPrinted edition:
_z9783030674434
830 0 _aMarketing and Communication in Higher Education
_92253
856 4 0 _uhttps://doi.org/10.1007/978-3-030-67441-0
942 _2ddc
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999 _c105459
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